Commercial Leadership Program

Objective: Identify growth levers and clarify commercial priorities for rapid and sustainable impact.

Actions:

• Analysis of high-potential segments and clients/prospects
• Evaluation of market trends, customer behaviors, and competitive pressures
• Mapping of SBUs and personas via AI and analytical tools
• Collaborative workshops to validate priorities

Deliverables:

• Priority SBU Map
• High-potential client/prospect profiles
• Value mapping validated with the client

Client Benefit: Precise targeting of opportunities and reduction of acquisition cost.

Objective: To build a clear, distinctive, and market-validated offering.

Actions:

• Identification of needs, frustrations, and purchase triggers through surveys and interviews
• Formulation of a credible, results-oriented promise
• Market testing and rapid adjustments
• Co-creation with clients to ensure relevance

Deliverables:

• Market-validated value proposition
• Sales arguments and proof of effectiveness

Client Benefit: Clear differentiation and accelerated sales cycle.

Objective: Structure an organization focused on performance and customer responsiveness.

Actions:

• Role clarification (field, inside sales, digital, key accounts)
• Alignment of territories and objectives with priority SBUs
• Integration of management tools (CRM, AI, dashboards)

Deliverables:

• Agile and customer-centric target organizational chart
• Shared sales action plan

Customer Benefit: Improved coordination, time savings, and seamless customer experience.

Objective: Build a team aligned with strategic challenges and commercial culture.

Actions:

• Definition of the competency model (technical and behavioral)
• Recruitment and skills assessment process
• Onboarding process fostering rapid performance and customer culture

Deliverables:

• Competency matrix by function
• Personalized onboarding process

Client Benefit: Operational and high-performing teams from the moment of hiring.

Objective: Equip teams with key skills to deliver an excellent customer experience.

Actions:

• Training in commercial strategy, negotiation, and omnichannel customer relations
• Workshops on decision-making and complexity management
• Managerial coaching and on-site support

Deliverables:

• Certified and personalized training plan
• Interactive modules and realistic simulations

Client Benefit: Autonomous, adaptable, and performance-oriented team.

Objective: Transform management into a driver of sustainable performance.

Actions:

• Implementation of inspiring and participatory sales rituals
• Data-driven management (satisfaction, loyalty, profitability indicators)
• Fostering a feedback and continuous improvement culture

Deliverables:

• Collaborative and dynamic dashboard
• Individual and collective coaching plan

Client Benefit: Increased engagement, transparency, and informed decisions.

Objective: Ensure measurable and sustainable return on investment, while integrating marketing and digital levers to drive commercial performance.

Actions:

• Phased rollout via pilot projects
• Real-time monitoring of performance indicators (conversion, satisfaction, experience feedback)
• Exploration of tactical marketing and digital levers: lead generation, targeted campaigns, automation, customer data activation (CRM, AI), alignment of sales and marketing actions, short-term performance (SEO, campaigns, content)
• Continuous adjustments based on field feedback

Deliverables:

• Turnkey deployment kit
• Dashboard integrating sales and marketing indicators
• Omnichannel optimization roadmap

Client Benefit: Tangible results, marketing-sales agility, improved synergy between functions and measurable impact — concrete results and significant long-term improvement.